Dynamic Targeting - A Practical Example
From first click through repeat purchase, Kefta builds a profile for each individual entering your site, leverages learning about what similar visitors need to see to complete your business objectives, and in real-time delivers content targeting that is both highly relevant and proven successful.
Online retail example - price sensitive shopper
A visitor comes to your ecommerce site that sells widgets...
Using the query "discount widgets" on Google, the visitor clicks on your organic link. The Kefta profiling engine records this data and automatically triggers a "price-sensitive" message on the landing page. They look at your blue widgets, and their Kefta profile notes this interest.
They leave your site and continue shopping...
They go to a third-party site and see one of your banner ads. Instead of receiving a generic ad, they see your top selling blue widget with a special limited time promotion. A favorable impression is formed. The visitor thinks, "This is a viable store for me to consider."
Kefta will automatically serve this favorable banner across any 3rd party property since the visitor's profile highlights price consciousness and an interest in a particular type of widget.
Later, they come back to your site...
Entering through your homepage, they see the same discount offer on your blue widgets - the same item they searched for, and the same message they saw on your landing page, in your banner ad, and now on your homepage. The visitor thinks, "This is a good place to find discount blue widgets", and completes your purchase.
This is accomplished because the Kefta technology is recording each of the visitor's interactions with your company and continues to serve highly relevant content.
From customer to repeat purchase...
After their purchase, Kefta will also enable you to email them at the best time and with the most relevant content based on their profile, purchase history, and recent behavior.
