MyWeddingFavors.com CEO to Address Dynamic Targeting of Organic Search Traffic at ad:tech New York

SEO - Optimization Strategies and Tactics Panel Covers Tactics for Optimizing Paid and Natural Search Traffic to Maximize Overall Search Profits

SAN FRANCISCO, CA -- November 6 , 2006 –Kefta, the leader in personalized marketing solutions, today announced that Brad Fallon, CEO of Smart Marketing, Inc. and MyWeddingFavors.com, will moderate a panel on search engine optimization at the upcoming New York ad:tech conference.  Fallon has used Kefta Dynamic Targeting to tailor, optimize, and serve creative treatments that reflected the search terms that brought each visitor to MyWeddingFavors.com, resulting in an unprecedented 67 % increase in overall site conversion.

What:              
SEO - Optimization Strategies and Tactics: More than half of all consumer search clicks are on the organic results of the major search engines.  This panel is designed to help attendees create a stellar natural search optimization strategy that works hand in hand with paid search efforts to maximize overall search marketing profits.

Who:               
Brad Fallon, CEO, Smart Marketing, Inc. & MyWeddingFavors.com (Moderator)
Brian Kaminski, Managing Director, iProspect
Ellen Duffie-Fritz, Director of Online Marketing, Circuit City Stores, Inc.
Gary Smith, VP Global Sales & Marketing, YourAmigo
Karen Mayer, Digital Strategy Director, Mayer Interactive
Lynne DeRoche, Senior Manager of eCommerce Marketing, Marriott International

When:
Tuesday, November 7, 10:15 – 11:15 a.m. EST

Where:
New York Hilton – Sutton South Room

Kefta Dynamic Targeting allows marketers to improve conversion rates and revenue by delivering a highly relevant and targeted online experience to every Web site visitor, based on their unique online profile and behavior. Interactive marketers can now automatically engage customers with effective messages through multiple channels (site, off-site banners, layers, and emails) at key points in the purchase cycle. For more information, please visit Kefta at Booth 1400.

About Kefta

Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Palm, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior – immediately boosting conversion, revenues, and customer loyalty. The hosted Kefta service automatically recognizes and responds to the different needs of Web site visitors, delivering relevant and personalized marketing messages in real-time on Web sites, banners, pop-up windows, and emails. Kefta’s Dynamic Targeting solution is rapidly implemented, results are immediate, and ongoing maintenance is minimal. Founded in 2000, the company has headquarters in San Francisco, California. For more information, visit http://www.kefta.com.

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