Kefta Named Finalist in 2006 ClickZ Marketing Excellence Awards
Internet’s largest interactive marketing community selects Kefta Dynamic Targeting as a top choice for successful personalization
SAN FRANCISCO, CA -- November 2 , 2006 –Kefta, the leader in personalized marketing solutions, today announced that its flagship Dynamic Targeting solution has been selected as a 2006 ClickZ Marketing Excellence Award finalist for Best Personalization Technology / Solution.
Kefta Dynamic Targeting allows marketers to improve conversion rates and revenue by delivering a highly relevant and targeted online experience to every Web site visitor based on their unique online profile and behavior. Interactive marketers can now automatically engage customers with effective messages through multiple channels (site, off-site banners, layers, and emails) at key points in the purchase cycle.
On average, Kefta clients increase total online conversions by 30% based on a personalized marketing initiative. Conversion lifts by segment often approach 200% or greater. Companies currently using Kefta for personalized marketing include GMAC, Palm, Roxio, Verizon, and several other large financial services, telecommunications, and eCommerce providers.
“Kefta Dynamic Targeting is the culmination of six years of work in profiling, segmentation, targeting, content delivery, testing, and optimization,” said Kefta CEO, Philippe Suchet. “Interactive marketers using Kefta’s solution get rapid results that far surpass the mammoth personalization initiatives of the late 1990’s. Now, at last, marketers can successfully engage and respond to visitors with the best message at the best time through the best channel.”
About Kefta
Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Palm, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior – immediately boosting conversion, revenues, and customer loyalty. The hosted Kefta service automatically recognizes and responds to the different needs of Web site visitors, delivering relevant and personalized marketing messages in real-time on Web sites, banners, pop-up windows, and emails. Kefta’s Dynamic Targeting solution is rapidly implemented, ongoing maintenance is minimal, and results are immediate. Founded in 2000, the company has headquarters in San Francisco, California. For more information, visit http://www.kefta.com.
Media Inquiries
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