Kefta Simplifies Personalization with New Self-Service Offering
Marketers can immediately improve the relevance of the online experience and dramatically increase conversion and sales – quickly, easily, and under their own control
SAN FRANCISCO, CA -- October 30, 2006 – Kefta, the leader in personalized marketing solutions, today unveiled a new self-service interface to its industry-leading Dynamic Targeting solution. Designed for online marketers who want to quickly improve conversion rates, the new offering provides the only self-service hosted personalization solution available on the market today.
The new Kefta offering successfully taps the full power of personalization through Dynamic Targeting, including: real-time segmentation; a powerful personalization feature set with a content delivery engine; and automated optimization. Online marketers can now create and manage their own campaigns through an intuitive user interface, and easily and quickly deploy personalization campaigns that automatically leverage visitor information or internal segmentation data.
The new Kefta interface provides targeting for an unlimited number of segments on Web site pages across multiple sessions. Online marketers gain direct access to sophisticated content delivery techniques, automated optimization, and on-demand reporting. Referral information for segmentation includes: search engine keywords; tracking and referring URLs; geography; connection type/speed; and client defined parameters.
“Kefta is breaking new ground in the market by providing a choice for online marketers,” said Kefta CEO, Philippe Suchet. “We are offering a new entry point that allows marketers to quickly improve relevance on their Web site – to meet their holiday or specific campaign goals. Of course, many clients still choose to have Kefta implement their personalization campaigns as we have deep best-practice advice that we build into the process.”
Kefta Dynamic Targeting allows marketers to improve conversion rates and revenue by delivering a highly relevant and targeted online experience to every Web site visitor. Leading companies use Kefta Dynamic Targeting to automatically engage customers with effective marketing through multiple channels (site, off-site banners, layers, and emails) at key points in the purchase cycle. The hosted service requires minimal IT resources and can be up and running in a matter of weeks to deliver immediate ROI. On average, clients using Kefta are able to increase online conversions by 30% based on a personalized marketing initiative.
About Kefta
Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Palm, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior – immediately boosting conversion, revenues, and customer loyalty. The hosted Kefta service automatically recognizes and responds to the different needs of Web site visitors, delivering relevant and personalized marketing messages in real-time on Web sites, banners, pop-up windows, and emails. Kefta’s Dynamic Targeting solution is rapidly implemented, ongoing maintenance is minimal, and results are immediate. Founded in 2000, the company has headquarters in San Francisco, California. For more information, visit http://www.kefta.com.
Media Inquiries
For more information, please contact pr@kefta.com