Kefta Dynamic Targeting Helps
Roxio Drive Online Sales
Global leader in consumer digital media software uses Dynamic Targeting to increase up-sell and shopping cart conversion
SAN FRANCISCO, CA -- April 17, 2006 – Kefta, the leader in personalized marketing solutions, today announced that Roxio, a division of Sonic Solutions® (NASDAQ: SNIC), has increased revenues after implementing Kefta’s Dynamic Targeting solution. Roxio used Kefta to deliver timely and relevant offers in key areas of the company’s Web site and within email campaigns. By instantly responding to visitors’ geographic location, language, and past purchase behavior, Roxio has improved site-wide conversion ratios and generated new revenue.
“Kefta’s advanced profiling and targeting capabilities enable Roxio to provide our customers with highly relevant offers in real time, from the first click through repeat sale,” said Michael Roehricht, Director of eBusiness at Roxio. “Kefta is an important part of our integrated, multifaceted marketing campaigns, which are helping improve customer retention and increase revenues.”
Roxio offers award-winning software products for CD/DVD burning, photo editing, and video editing and has an installed base of over 150 million users. Prior to implementing Kefta, Roxio was limited to offering a single site experience to all worldwide customers. Kefta helped Roxio translate the different needs of its global customer base into distinct strategies.
Kefta Dynamic Targeting was quickly implemented to build individual profiles for each visitor based on such variables as referral source, connection speed, geographic location, native language, price sensitivity, and purchase history. These profiles, combined with business algorithms specific to Roxio’s objectives, trigger the delivery of relevant promotions and offers at key points in the purchase cycle.
Improved Up-Sell
The majority of major-brand personal computers sold in the market today
are preinstalled with Roxio software. Roxio offers new registered users
of these applications the opportunity to upgrade to a more feature-rich
version or purchase complementing products.
Using Kefta Dynamic Targeting, Roxio is able to deliver a personalized email within 10 minutes of the completion of the registration process. In addition, Kefta Dynamic Targeting allows Roxio to present each registered user with a targeted landing page that reflects the user’s connection speed, geographic location, and language. For example, a user on a dial-up connection is offered free overnight shipping instead of a download option.
Increased Shopping Cart Conversion
Kefta Dynamic Targeting also helped Roxio convert more sales at the
shopping cart stage of the purchasing process. Customer analysis revealed
that a number of shoppers abandoned their shopping carts based on time
or price sensitivity. Armed with this information, Roxio used Kefta to
deliver messages uniquely targeted to each segment, resulting in a far
higher level of shopping cart conversions.
About Roxio
Roxio, a division of Sonic Solutions, develops and markets the best-selling digital media software in the world. Roxio offers award-winning software products for CD/DVD burning, photo editing and video editing and has an installed base of over 150 million users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, through leading retailers, through Internet partnerships and through direct sales at www.roxio.com. Roxio's parent company, Sonic Solutions (NASDAQ: SNIC) http://www.sonic.com is the leader in digital media software and provides a broad range of software tools and applications for creative professionals, business and home users and technology partners.
About Kefta
Kefta is the leader in personalized marketing solutions. Global brands including GM, Palm, and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior – immediately boosting conversion, revenues and customer loyalty. The hosted Kefta service automatically recognizes and responds to the different needs of Web site visitors, delivering relevant and personalized marketing messages in real-time on Web sites, banners, pop-up windows and emails. Kefta’s Dynamic Targeting solution is rapidly implemented, ongoing maintenance is minimal, and results are immediate. Founded in 2000, the company has headquarters in San Francisco, California. For more information, visit http://www.kefta.com.
Contact:
Kefta, Inc.
pr@kefta.com
www.kefta.com