Kefta Finds Plain Page Tests Just a Start for Results-Driven Online Marketers
Most Advanced Conversion Optimization Solution Remains Unmatched in Providing Sustainable Results
SAN FRANCISCO, CA -- (MARKET WIRE)
-- 11/01/2005 -- Kefta, Inc. (http://www.kefta.com),
online marketing's most advanced conversion optimization provider, today
announced that page-based multivariate testing is just the start of
a real optimization campaign. Marketers implementing Kefta's proven
optimization solution, employing a suite of tools that go beyond simple
page tests, not only increase conversion, but more importantly, sustain
that increase over the long-term. With its solution, the company consistently
delivers results for marketers, despite a more than 30 percent decrease
in average conversion rates industry-wide, over the past two years.
Kefta's intelligent, rapidly deployable optimization solution has a
long track record of enabling companies to maximize the value of their
existing online marketing investment over the long-term. Recognized
this year by JupiterResearch as a leading provider of site and marketing
optimization tools, Kefta's optimization solution, comprised of industry
expertise coupled with a suite of automated, hosted tools, enables marketers
to work smarter, provide a better online experience for site visitors,
and drive conversion rate increases. Results are driven through the
automated testing and delivery of optimized site content, real-time
personalization of visitor experience, and re-engagement of abandoned
carts.
Maximizing the value of existing online marketing investments is important
at a time when competition is increasing, site visitors' patience is
decreasing, and marketing and IT budgets and departments are stretched
thin. It's no wonder the company has had eight consecutive quarters
of profitability.
"Today, while online advertising costs are skyrocketing, it is
critical for marketers to focus on improving their online conversion
rates. Experience and time have shown us that optimization is no longer
just about focusing on pages. Now it is about optimizing the entire
customer lifecycle process," said Philippe Suchet, CEO, Kefta.
"We can say this because Kefta has been developing tools that leverage
the power of Internet marketing through user targeting, sophisticated
testing, and real-time personalization, resulting in ever increasing
conversion rates, for more than five years."
Kefta will demonstrate several of its conversion optimization deployments
at AdTech 2005 New York, in November 7 - 9. Booth 1124.
About Kefta Conversion Optimization
Kefta offers online marketers an intelligent, rapidly deployable yet
customizable conversion optimization solution that:
1. Transforms a website into an intelligent data collection and testing
tool
2. Maximizes the value of existing online investments
3. Increases conversion rates and customer acquisition
4. Is implemented with low or no IT involvement
5. Provides a better visitor experience, on the fly
From plain multivariate tests to optimization of the entire customer
lifecycle process, Kefta enables marketers to manage visitors' online
experience. The company's suite of automated tools, hosted tools backed
by Kefta's expertise enables:
Multivariate
Testing
From landing page to shopping cart, Kefta allows marketers to test all
elements of their site to find the optimal combination. Beyond page
based tests, Kefta's sophisticated yet simple-to-use tools allow marketers
to manage the interdependent relationships of the many variables across
all of the pages, through the web site path.
Real-time
Personalization and Behavioral Targeting
Reach site visitors with the best message at the best time. Kefta provides
a continuous improvement process that allows marketers to leverage information
about their visitors across multiple sessions, and tailor their full
online experience in real-time, resulting in higher conversion rates
and user monetization.
Re-engagement
of Abandoned Carts
Re-engagement tools get visitors back to abandoned shopping carts. By
combining and testing relevant pop-ups, layers, and follow-up emails,
Kefta has a unique ability to efficiently reduce abandonment.
Cross-Sell/Up-Sell
Automation
Kefta's automated Cross-Sell/Up-Sell tools determine the "most
likely" additional purchase pattern for online customers by presenting
and testing high value purchase opportunities.
About Kefta
Kefta (www.kefta.com) is the industry's
most advanced conversion optimization provider. For more than five
years, Kefta has been providing solutions that enable marketers to
increase their online conversion rates. The company's intelligent,
rapidly deployable optimization solution comprised of industry expertise
coupled with a suite of automated, hosted tools, is designed to address
needs, from simple to complex, through the automatic testing and delivery
of optimized site content, personalization of visitor experience,
and re-engagement of abandoned carts. Kefta enables a range of clients
from start-up e-commerce organizations to a Who's Who of Fortune 500
leaders like General Motors, Verizon, and Palm, to work smarter and
provide the best possible online experience for site visitors.
Contact:
Kefta, Inc.
pr@kefta.com
www.kefta.com