Kefta Renews Contract with Roxio
Kefta’s Customer Interaction Solutions Important Part of Roxio’s Online Strategy
San Francisco, CA (June 14th, 2004) – Kefta Inc. (http://www.kefta.com), a leading provider of real time customer interaction solutions announced today that Roxio Inc. (Nasdaq: ROXI), provider of the best selling digital media software in the world, has renewed its yearly contract with Kefta. For several years, Kefta has helped Roxio maximize the ROI of its online channel.
Kefta enables marketers to present customized offers and content in response to specific user profiles, behaviors, and actions. Combining the best of direct marketing and behavioral targeting, this practice is utilized to tailor customer interactions and reach the consumer at the best moment, online or offline, with the most relevant product and message. Thanks to Kefta, leading marketers, such as Roxio, are able to leverage deep user profiling as well as intelligent business rules in order to serve behavioral-based advertising, optimize landing pages based on referral sources such as search keywords and media campaigns, personalize all online interactions, re-engage dropped visits and orders, and deploy timely and relevant email follow-ups.
"Kefta’s expertise and technology are the best proof that having a proactive, behavioral marketing approach quickly leads to significantly higher customer satisfaction, increased sales and a tremendous ROI,” said Shobha Duggirala Director of Worldwide E-Business at Roxio.
With Kefta, Roxio is able to launch highly targeted customer interaction programs across its online channels. Roxio gained the ability to customize its marketing message and product offering to each online customer, based on their profile and behavior.
"When it comes to online strategies, Roxio is at the forefront of the Digital Media Software industry. We are delighted to participate in the success of this outstanding market leader and help them achieve a significant growth in sales,” said Philippe Suchet, CEO of Kefta. “Our longstanding and continued relationship with Roxio demonstrates the impact that Kefta solutions can have for a company doing business online.”
About Kefta
Kefta Inc. (http://www.kefta.com) is a leading provider of customer interactions solutions for enterprises, including market leaders such as General Motors, Roxio, Verizon, and BSkyB. Combining the best of direct marketing and behavioral targeting, Kefta’s solutions allow corporations to intelligently tailor their customer interactions and maximize the ROI of their online channel. Kefta’s combination of expertise and technology enables corporations to develop one-to-one interactions with their prospects and customers by providing the appropriate message at the optimal time through the most suitable channel (banner ad, landing page, website, email, phone call, etc.).
Contact:
Kefta, Inc.
pr@kefta.com
www.kefta.com