Kefta Announces Its New Interaction Manager Technology
Leading Marketers are now be able to fully customize every online customer interaction and provide a much smoother user-experience across all channels
SAN FRANCISCO - (May 24, 2004) - Kefta Inc., (http://www.kefta.com), a leading provider of customer interactions solutions, announced Monday the release of a new version of its technology; which makes it easier for marketers to customize all their online interactions with both prospects and customers, and to trigger marketing actions based on a user's current and past behaviors, instead of using the traditional one-size-fits-all mass marketing approach.
"Unsatisfactory online conversion, clickthrough, and declining email response rates are telling us that the mass marketing email and website approach is no longer working as it once had," said Philippe Suchet, CEO of Kefta. "A customer-centric sales strategy, taking into account the customer behavior and profile and delivering the appropriate message at the right time based on intelligent business rules, is by far the most efficient way to engage and convert prospects into long-term satisfied customers," said Suchet.
Kefta enables marketers to present customized offers and content in response to specific user profiles, behaviors, and actions. Combining the best of direct marketing and behavioral targeting, this practice is utilized to tailor the customer interactions and to reach the consumer at the best moment, both online and offline, with the most relevant product and message. Kefta's newest version of its Interaction Manager includes a number of enhanced features:
Deeper user profiling: the technology can now track relevant information of all online visitors across time and across all web and email interactions, and include insightful information such as: referral sources, clickstream behavior, purchase history, needs understanding, and contact information.
Wider communication across all mediums: leveraging business rules predefined by Kefta and the client's marketing team, Kefta's technology can trigger and customize interactions on all available mediums: online inserts, website messages, pop-ups, ad banners, emails, chat sessions, etc.
Easier implementation and change management: with the new technology, the initial IT efforts required by the client have been reduced to 3 days. There are no client IT efforts required past the initial implementation and the average time to modify and re-launch campaigns has dropped to less than 2 days.
About Kefta
Kefta (http://www.kefta.com) is a leading provider of customer interactions solutions for enterprises. Leading corporations such as General Motors, Roxio, and Verizon Online are benefiting from Kefta's solutions and are enjoying tremendous online sales results. Kefta's solutions -Customer Acquisition Optimizer, Customer Retention Optimizer, and Customer Service Tool - allow corporations to intelligently tailor their customer interactions and maximize the ROI of their online channel. Kefta's combination of expertise and technology enables corporations to develop one-to-one interactions with their prospects and customers by providing the appropriate message at the optimal time through the most suitable channel.
Contact:
Kefta, Inc.
pr@kefta.com
www.kefta.com