Société Générale Boosts Application Completion Rates
Kefta Lead Optimization and Cross Selling Solutions Core to New Online Selling Strategy
PARIS - Feb. 27 2003 - Societe Generale, the sixth largest bank in the euro zone, today announced plans to expand its relationship with Kefta, Inc., (http://www.kefta.com), an expert in online revenue acceleration.
"We have selected Kefta to be our key online selling partner based upon impressive results from our initial pilots," said Olivier Chedeville, Vice President of Marketing Research and Development at Societe Generale. "Our bank saw double digit growth in online application completion rates in less than two months with Kefta's lead optimization and cross selling solutions."
After only a few weeks of IT integration, Societe Generale was active with Kefta's solutions; engaging prospects, capturing their individual needs and contact information and then distributing that knowledge to the most appropriate sales agent for personalized, timely customer sales calls. Kefta's context-specific approach to online selling has successfully converted prospects into customers and customers into repeat buyers.
"Societe Generale understands the sales growth potential of the online channel and has demonstrated an unparalleled commitment to multi-channel integration," said Philippe Suchet, Co-founder and CEO of Kefta. "It is our pleasure to help them achieve their goals by influencing online behavior, and driving a greater percentage of prospects to complete their applications."
Societe Generale Group
Societe Generale is one of the leading banks in the euro zone. The Group employs 80,000 people worldwide in three core businesses:
- Retail Banking: 13.4 million customers in France and abroad;
- Asset Management and Private Banking: with EUR 298 billion in assets under management at the end of 2001, the Group is the 3rd largest euro-zone bank in asset management;
- Corporate and Investment Banking: SG is the 4th largest player in the euro zone by net banking income.
http://www.socgen.com
About Kefta
Kefta is a leading provider of online revenue acceleration solutions. Kefta provides both marketing expertise and technology in order to enable marketers to: increase sales within a few weeks of implementing their solutions, boost revenues by at least 10%, and limit the burden on in-house IT resources.
Contact:
Kefta, Inc.
pr@kefta.com
www.kefta.com