Leading Banks Adopt Kefta to Increase Online Revenues
Kefta Brings Online Revenue Acceleration Expertise and Technology to Financial Services
SAN FRANCISCO - (Jan. 27, 2003) - Kefta Inc., (http://www.kefta.com), a marketing software company best known for conversion marketing solutions, announced Monday a new release of a vertical marketing suite dedicated to boosting online sales. The new solution for financial companies, Lead Optimization, is designed for banks, brokers and insurers needing to achieve better results from their online channels.
"Kefta's Lead Optimization solution is specifically tailored for the financial services industry, which reeling from a huge online order form abandonment problem," said Philippe Suchet, Chief Executive Officer of Kefta. "It is our experience that some 70 to 95 percent of site visitors abandon online financial applications."
Kefta Lead Optimization is a business process engine that engages prospects precisely when they drop an online application. The key is to capture information about the prospect, such as name, e-mail address, and interest and then re-engage those prospects through both off-line and online channels. The "secret sauce" is Kefta's customer-centric processes and technologies that enable financial institutions to immediately re-engage their prospects and customers based upon their purchase history, page views and survey responses.
The results of the initial release have been outstanding. Financial institutions have seen a 25 percent customer response rate to pop-up feedback forms and a 20 to 30 percent increase in online sales. Building upon these early results, Kefta has signed a number of new contracts with top mortgage lenders, insurers, and retail banks.
About Kefta
Kefta is a leading provider of online revenue acceleration solutions for enterprises. Kefta's combination of expertise and technology enables corporations to execute powerful, targeted conversion, referral and cross-sell programs that deepen customer understanding and influence online behavior to boost online revenues.
Contact:
Kefta, Inc.
pr@kefta.com
www.kefta.com