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Press Releases

4/03/07 Acxiom Corporation Acquires Kefta, Will Offer Real-Time, Dynamic Website Personalization
11/06/06 MyWeddingFavors.com CEO to Address Dynamic Targeting of Organic Search Traffic at ad:tech New York
11/02/06 Kefta Named Finalist in 2006 ClickZ Marketing Excellence Awards
10/30/06 Kefta Simplifies Personalization with New Self-Service Offering
10/11/06 My Wedding Favors and Kefta Win Web Marketing Association 2006 WebAward
8/07/06 Kefta Raises Bar on Behavioral Targeting with Open Integration for Clients' Online and Offline Data Sources
6/20/06 My Wedding Favors Converts 65% More Organic Search Traffic With Kefta Dynamic Targeting
6/20/06 Getting More Sales Out of Natural Search: Kefta Offers Advice to Help Marketers Boost Site Conversion From Search Traffic
4/17/06 Kefta Introduces New Dynamic Targeting Solution
4/17/06 Kefta Dynamic Targeting Helps Roxio Drive Online Sales
11/01/05 Kefta Finds Plain Page Tests Just a Start for Results-Driven Online Marketers
2/15/05 Major Analyst Firm Identifies Kefta as a Leading Provider of Site and Marketing Optimization Tools
7/12/04 Société Générale Increases Online Conversion Rates by 30%, Renews Contract with Kefta
6/14/04 Kefta Renews Contract with Roxio
5/24/04 Kefta Announces Its New Interaction Manager Technology
12/08/03 Kefta Reports Major Findings On Online Order Abandonment
2/27/03 Société Générale Boosts Application Completion Rates
1/27/03 Leading Banks Adopt Kefta to Increase Online Revenues