Kefta's Pressroom

See what the online industry has to say about Kefta.

Choose any of the articles below to learn more about Kefta, our philosophy, or how industry experts view our Dynamic Targeting solutions.

Are you a member of the press? Check out our recent press releases. For more information on Kefta, a briefing or a press kit, please use our Contact us form or email us at pr@kefta.com.

Acxiom Corp. acquires Kefta
DMNews - 4/04/2007
"... Our vision for years has been to become the platform of choice for integrated digital marketing, specializing in one-to-one personalized communications,” said Kevin Johnson, leader of Acxiom Digital, San Mateo, CA. “Kefta is able to personalize interaction from the very first click and drive communicators based on that profile..."

Market Report
MSN - 4/03/2007
"... Acxiom (ACXM) announces that it has acquired Kefta. Kefta will become part of Acxiom Digital, ACXM's business unit dedicated to providing integrated digital marketing solutions to Global 2000 enterprises..."

Acxiom Digital Acquires Kefta
ClickZ - 4/03/2007
"... We have a vision to help our clients manage and control all their digital communications, but one of the pieces that been missing for us over the past couple of years was the ability to help manage the customer experience once they click through to a client Web site. One of the things that is unique about Kefta is they are able to start that personalization from the very first interaction that a customer has with that Web site..."

Acxiom Adds Site Optimization
AdWeek - 4/03/2007
"... Marketers are paying increasing attention to tailoring their Web sites to user interest to bump up conversion rates, particularly as they focus more media dollars to acquire leads through search engines and other online ad campaigns..."

Acxiom Makes Another Acquisition
Arkansas Business - 4/3/2007
"... Acxiom said the deal bolsters the ability of its Acxiom Digital division to "integrate one-to-one, personalized communications across digital channels..."

Acxiom acquires online marketer
Arkansas News Bureau - 4/3/2007
"... The ability to integrate search engine, Web site and e-mail marketing communications and to power them with Acxiom data will help us drive even higher levels of customer satisfaction and financial results (Overstock CEO Patrick Byrne)..."

Kefta’s dynamic targeting tailors visitor’s site
ClickZ - 3/23/2007
"... Kefta’s primary offering is a full-service system that extends beyond ads within Web pages to support follow-up e-mails, page layers, exit pop-ups and off-site banner ads.... automatically direct(ing) larger portions of visitor traffic to the best-performing content..."

Kefta Lets Customers Self Serve
ClickZ - 11/01/2006
"... The self-service product offers clients the ability to manage personalization campaigns from a Web-based interface. Planning and adjustment can be made based on segmentation, campaign structuring, and targeting Optimization can be based on things like site behavior, search queries, and geo-targeting data..."

Site Meets Solution: A Modern Love Story
destinationCRM- 9/01/2006
"... The implementation took only a few business days... The site's overall conversion rate went up 65 percent..."

Email Blasts Kill Channels Reputation
DMNews - 8/10/2006
"... So why do marketers continue to view e-mail as a quick and cheap way to reach customers, even as more people become annoyed with spam-like promotional offers? Why do they refer to e-mail campaigns as “e-mail blasts” instead of “personal e-mail offers”? ..."

Wedding Site Optimizes for Happy Returns
Direct Magazine- 7/19/2006
"... MyWeddingFavors has seen a 65% increase in online conversion rates since implementing Kefta Dynamic Targeting. The boosts have come in nine optimized customer segments and are only an average; the increases in some segments has been much higher, he says, including a 168% jump in conversions for visitors searching on the keyphrase “unique wedding favors” and a 78% lift in conversions among price-sensitive visitors ..."

How MyWeddingFavors.com boosted conversion rates 65%
Internet Retailer - 6/30/2006
"... The project, using the hosted Dynamic Targeting personalization software from Kefta, produced customized home pages for Internet searchers based on their shopping behavior and Internet search patterns. ..."

SEO Showers My Wedding Favors With Conversions
DMNews - 6/26/2006
"... Personalized marketing services provider Kefta helps firms segment and target natural search traffic through search engine optimization. If you ask e-commerce firm My Wedding Favors, Kefta does the job quite well. The site at www.myweddingfavors.com saw overall conversion rates soar by 65 percent after using the Kefta Dynamic Targeting solution. ..."

Kefta Releases Search Segmenting Tool
MediaPost Publications - 6/20/2006
"... KEFTA today launched a product that retargets organic search traffic to relevant pages on a marketer's Web site based on the search terms users first entered..."

Report: Use of Behavioral Targeting to Double
ClickZ - 6/14/2006
"... "Early adopters are demonstrating its significance, especially advertisers with long purchase cycles," said JupiterResearch Analyst Emily Riley ..."

Report Cautions Web Builders About Bad Design
TechNewsWorld - 6/12/2006
"... Testing is valuable but it must be used carefully, maintained Philippe Suchet, CEO of Kefta, a San Francisco-based provider of personalized marketing solutions ..."

1to1 Magazine
Mastering the Complexities of Internet Marketing
1 to 1 Magazine - May/June 2006 - NOTE: Requires login, free account
"... Now, instead of just delivering a generic message, the home page will show something relevant to me, such as a user who searched Google for 'broadband' seeing my most relevant material on that subject," says Philippe Suchet, CEO of marketing personalization specialist Kefta.

Visitor Profiles Boost Conversions for Roxio
DMNews - 5/19/2006
"...Kefta... helped Roxio achieve a double-digit increase in site conversions... to provide our customers with highly relevant offers in real time, from first click through final sale"

Kefta Releases Dynamic Targeting
iMedia Connections - 4/17/2006
"...Dynamic Targeting solution allows marketers to improve conversion rates and revenue by delivering a highly relevant and targeted online experience to website visitors..."

Kefta Delivers Targeted Banners, Pop-ups, E-mail, Web Pages
Direct Magazine - 4/17/2006
"...The technology allows marketers in real-time to make a decision and render a result on the fly..."

Beyond Behavioral
ClickZ - 4/14/2006
"...helps marketers better craft the customer experience through all stages of the buy cycle..."

How To Master Online Merchandising
Forrester Best Practices - 4/74/2006
"Top Merchandising Tools, Definitions, Anbd Example Vendors"

How to convert seasonal traffic
iMedia Connection - 1/10/2006
"Kefta's CEO provides tips for pulling new customers out of seasonal traffic spikes."

Ad:tech Becomes 'Behemoth' in Industry
DMNews - 11/07/2005
"We find exhibiting at ad:tech and other trade shows interesting in terms of creating awareness about the company..." Philippe Suchet, CEO Kefta

Retention Marketing: What Have You Done for Me Lately?
ClickZ - 6/16/2005
"Use client-side consumer targeting services such as Kefta to maximize results based on multisession performance"