Why Kefta? Superior targeting tools.

Why is online targeting and testing important to marketers?

Almost any question can be answered cheaply, quickly and finally, by a test campaign. And that's the way to answer them – not by arguments around a table. Go to the court of last resort – buyers of your products.”

Claude Hopkins, “Scientific Advertising”, 1923

Improving conversion rates is more than simple page tests... always has been!

For generations, marketers have used targeting and testing as a way to define a successful approach. And, the reality of today’s online market drives the necessity for testing, optimization even further…

• Online advertising costs have skyrocketed and are forecasted to increase annually by at least 20% year over year for the foreseeable future.
• Online businesses are struggling to maintain historical growth while budgets have not increased at a rate necessary to keep pace with increased media costs.
• Online mediums are a zero sum game – we compete for traffic. Because of this, businesses with the highest conversion rates will lead the acquisition effort for their industry.
• Visitors are increasingly savvy, less patient. The opportunity cost of switching to another web site is close to zero. Expectations of clarity, relevance, and actionable steps are paramount.