Roxio faced the challenge of differentiating the needs of customers and adapting online initiatives accordingly. Specifically, they wanted to differentiate customer needs, connect consumers directly to the information they desire via the shortest path possible, and create unified and relevant consumer experiences that would be optimized for each channel.

In addition, Roxio wanted to break through data silos, enhancing the company's ability to go to market with new ideas as quickly as possible. Reporting on consumer behavior patterns in a way that allowed the company to take action quickly would enable Roxio to deliver the right messaging, at the right touch point at the right time.

Roxio integrated Kefta Dynamic Targeting in a way that reflected the reality of a visitor's world. Working with their dedicated Client Success Manager, the Roxio team developed strategies around path optimization, shopping cart re-activation, and price optimization.

The results were profound: Roxio increased conversion by 110% for a major campaign. The delivery of relevant online experiences was fast and flexible, with no internal development dependencies. In addition, Roxio saved 3-4 weeks of development time, allowing internal resources to focus on next steps and future innovations.

Societe Generale (SG) lacked an understanding of its online visitors' needs. SG recognized that 70 percent of the bank's online applications were being abandoned. These lost opportunities raised important questions: Where were customers dropping out of the online application process? Why were they dropping? What could be done to reengage them? What should be done to prevent others from dropping out?

In addition, branch-level follow-up was a concern, as prospects were completing online applications but there was no clear indication as to whether there were sales representatives on the other side to follow up. Several thousand online applications, distributed across SG's family of more than 2,000 branches, existed in a black hole, where no one knew how many were followed up or closed.

Using Dynamic Targeting, Kefta simultaneously ran 10 revenue acceleration programs for SG, including lead optimization, cross selling, and email marketing. Societe Generale was now able to gather insights into customers through tracking behavioral signs and surveying for visitor responses, and automatically re-engage those same customers with targeted messages.

Kefta's solution also helped SG gain control over its online lead distribution process. After a customer submits an online application and that submission is forwarded to a local sales representative, an email is automatically generated and sent to the customer to monitor the progress of the application. By engaging the prospect in a dialog and by tracking the progress of applications generated online, SG is able to close the loop on its online sales leads and help its branches close more busines.

What has been most revealing in this case is the willingness of users to enter into a dialog with SG that starts with a reactivation pop-up. SG has found that 12% to 25% of prospects that abandon respond to Kefta generated pop-ups. The further along the prospect is in the online application process, the greater the pop up fill-rate. In short, SG is gathering critical knowledge about where and why prospects abandon and is using that knowledge, as well as Kefta's expertise, to streamline the process and better service future online customers.

All visitors to the My Wedding Favors home page (the default for most organic search traffic) were presented with the same generic content, regardless of what keyword search had brought them to the site. This limited their ability to provide a relevant experience and reduced their opportunity to convert site visitors into customers.

Working closely with Kefta, My Wedding Favors segmented incoming search traffic into nine groups. Each group was based on visitor attributes or product related features, which were derived from search terms and past site behavior. They also defined business algorithms that determined the most relevant experience for each visitor in any situation. Using sophisticated algorithms, Kefta Dynamic Targeting automatically directs increasing flows of traffic to the highest performing creative for each segment, maximizing conversion for each and every visitor.

My Wedding Favors implemented the hosted Kefta Dynamic Targeting solution in under two weeks and began to deliver relevant and targeted content to site visitors. Overall conversion increased by 65% across all nine visitor segments, including a 168% lift in conversion for visitors looking for unique wedding favors and a 78% lift in conversion for price sensitive visitors.

We have helped our customers achieve up to a 150% increase in conversion rates and achieve an ROI up to 15X. We work across industries and around the world for clients ranging in size from the smallest start-up to the Fortune 500. Our clients' business models range from e-commerce to membership-driven to B2B lead generation, each with their own conversion challenges.

For more information on our customers, see our client results above, read the latest articles or request a full case study.

Roxio / Sonic Solutions
"The Kefta solution is customer-centric and results driven... it helped us achieve great conversion improvement through a more targetted and optimized customer experience. In terms of ROI, Kefta represents a very important tool and service offering." Michael Roehricht, Senior Manager, eBusiness

Societe Generale Bank
"When it comes to providing relevant and powerful customer interactions, Kefta has offered us a truly unique technology solution, as well as an invaluable expertise," Olivier Chedeville, VP Market Research & Development