Dynamic Targeting Solution

Create a meaningful and relevant experience for your visitors

Site visitors and their needs are at the center of the Kefta Dynamic Targeting equation. It's a complete solution that creates the best online experience, going beyond results achieved through simple A|B or multivariate tests, yet requiring no additional effort on your part.

Targeting	As each visitor comes to your site, the Kefta solution automatically gathers information that is pertinent to your business. Although numerous dimensions are available, first click decision-making information commonly includes: Paid and Organic Keywords Affiliate and Link Tracking Codes Banner and Email Promotional Codes Demographics, Speed of Connection Prior behavioral information such as purchases or products of interest. With this information, we can construct a unique profile for each visitor and continue to add to it as the visitor clicks through the purchase cycle. Reinforced with business rules that we help you set, each visitor is treated to a dynamic experience that is relevant to his or her needs.
Delivery	The Kefta solution allows you the flexibility to use any of your on- or off-site channels to deliver a consistent experience to your site visitors. Kefta clients use not only their websites, but also extra-site vehicles such as follow-up emails, layers and exit pop-ups, and off-site banner ads to deliver consistent messaging.
Optimization	The difference between a good experience and the best experience is found in the optimization methodology of the Kefta Dynamic Targeting solution. Personalization efforts should always be about creating incremental sales. Dynamic Targeting allows you to test different experiences and to deliver more traffic automatically to the highest performing experiences. Using state of the art statistical models, we evaluate and recommend improvements in real-time. From the first click all the way through purchase to repeat purchase, Kefta's solution helps you build on your knowledge to improve your visitors' experience with each and every visit. See why Kefta's solution is easy to use and read about our proven success.

Targeting

As each visitor comes to your site, the Kefta solution automatically gathers information that is pertinent to your business. Although numerous dimensions are available, first click decision-making information commonly includes:

Paid and Organic Keywords
Affiliate and Link Tracking Codes
Banner and Email Promotional Codes
Demographics, Speed of Connection
Prior behavioral information such as purchases or products of interest.

With this information, we can construct a unique profile for each visitor and continue to add to it as the visitor clicks through the purchase cycle. Reinforced with business rules that we help you set, each visitor is treated to a dynamic experience that is relevant to his or her needs.

Delivery

The Kefta solution allows you the flexibility to use any of your on- or off-site channels to deliver a consistent experience to your site visitors. Kefta clients use not only their websites, but also extra-site vehicles such as follow-up emails, layers and exit pop-ups, and off-site banner ads to deliver consistent messaging.

Optimization

The difference between a good experience and the best experience is found in the optimization methodology of the Kefta Dynamic Targeting solution. Personalization efforts should always be about creating incremental sales. Dynamic Targeting allows you to test different experiences and to deliver more traffic automatically to the highest performing experiences. Using state of the art statistical models, we evaluate and recommend improvements in real-time.

From the first click all the way through purchase to repeat purchase, Kefta's solution helps you build on your knowledge to improve your visitors' experience with each and every visit.

See why Kefta's solution is easy to use and read about our proven success.

Chances are your favorite offline retailer became the favorite because they both listened to your needs and offered what you were most interested in. Shouldn't it be the same way for online?

See why Kefta's solution is easy to use and read about our clients' success.

Today's reality	Imagine you're visiting your favorite retailer. How would you feel if every sales person asked you about your needs, yet each one ignored you and recommended whatever the average person buys? Today most sites show items that are important to the business, combined with a generic message that is suppose to be of interest to you. They do not take into consideration whether you're male or female, a first time visitor or return customer, ready to buy or frustrated, or worse yet, that you've already purchased the very item they are promoting.
Dynamic Targeting in action	How much more valuable would this experience at your favorite store be if it reflected things that they already knew about you? Consider this example of a person shopping for widgets. Step One: Using the query "discount widgets" on Google, Jane clicks on your organic link. Kefta categorizes her in the "price-sensitive" segment and serves a price-based message on the landing page. She responds by clicking on a link to view a special offer on blue widgets, and her Kefta profile notes this interest. Step Two: Jane leaves your site and continues browsing elsewhere. While on a third-party widget comparison site she sees your banner ad featuring a promotion for blue widgets. She is impressed and thinks, "Hey this is great! I really can find the cheapest blue widgets on that site." Step Three: Later, Jane returns to your site. Entering through your homepage, she sees a discount offer for blue widgets, a continuation of the message she saw on your landing page, in your banner ad and on your homepage. She now thinks, "Excellent! I'm going to buy my blue widget here!" Step Four: She starts an order, but for whatever reason does not complete the transaction. You present her an exit pop-up with an additional promotion for free shipping. She thinks "Wow, not only am I going to get my blue widget for a great price, but I get free shipping too." She goes back to the site and proceeds to purchase a blue widget. Step Five: After she receives her widget in the mail, you choose to email her about the next product she will likely need from you: a matching carrying case for her widget. She clicks on the email to your landing page, but doesn't purchase. Step Six: Later, she comes back to your site where she now sees discount widget carrying casese on your homepage, along with a limited-time offer. She purchases the case immediately. Her purchase and repurchase have been easy and painless, thanks to Dynamic Targeting. Chances are your favorite offline retailer earned your loyalty because they both listened to your needs and offered you exactly what you were most intereted in. Shouldn't our online experiences be the same? Dynamic Targeting can make this possible.

Today's reality

Imagine you're visiting your favorite retailer. How would you feel if every sales person asked you about your needs, yet each one ignored you and recommended whatever the average person buys?

Today most sites show items that are important to the business, combined with a generic message that is suppose to be of interest to you. They do not take into consideration whether you're male or female, a first time visitor or return customer, ready to buy or frustrated, or worse yet, that you've already purchased the very item they are promoting.

Dynamic Targeting in action

How much more valuable would this experience at your favorite store be if it reflected things that they already knew about you?

Consider this example of a person shopping for widgets.

Step One:

Using the query "discount widgets" on Google, Jane clicks on your organic link. Kefta categorizes her in the "price-sensitive" segment and serves a price-based message on the landing page. She responds by clicking on a link to view a special offer on blue widgets, and her Kefta profile notes this interest.

Step Two:

Jane leaves your site and continues browsing elsewhere. While on a third-party widget comparison site she sees your banner ad featuring a promotion for blue widgets. She is impressed and thinks, "Hey this is great! I really can find the cheapest blue widgets on that site."

Step Three:

Later, Jane returns to your site. Entering through your homepage, she sees a discount offer for blue widgets, a continuation of the message she saw on your landing page, in your banner ad and on your homepage. She now thinks, "Excellent! I'm going to buy my blue widget here!"

Step Four:

She starts an order, but for whatever reason does not complete the transaction. You present her an exit pop-up with an additional promotion for free shipping. She thinks "Wow, not only am I going to get my blue widget for a great price, but I get free shipping too." She goes back to the site and proceeds to purchase a blue widget.

Step Five:

After she receives her widget in the mail, you choose to email her about the next product she will likely need from you: a matching carrying case for her widget. She clicks on the email to your landing page, but doesn't purchase.

Step Six:

Later, she comes back to your site where she now sees discount widget carrying casese on your homepage, along with a limited-time offer. She purchases the case immediately. Her purchase and repurchase have been easy and painless, thanks to Dynamic Targeting.

Chances are your favorite offline retailer earned your loyalty because they both listened to your needs and offered you exactly what you were most intereted in. Shouldn't our online experiences be the same? Dynamic Targeting can make this possible.