Optimization Tools - Automated re-engagement with abandoned customers

Visitors who abandon a shopping cart typically represent a site's best prospects. Their behavior shows they were previously interested in your product(s) and pricing. They believed in your site, but found a reason to not complete the action. Was it an issue you could resolve? Is there a problem with the site? Product selection? Terms of purchase? Or, did the prospect simply run out of time and need to go somewhere else?

With Kefta, you can take advantage of our unique ability to optimize beyond the web page and drive conversion with the greatest possible prospects, ones who have gone so far as to show you that they likely have the desire to purchase. Kefta re-engagement tools allow marketers to identify and optimize messages for prospects that are either about to leave or who have just left an ordering process. We help our clients to deliver optimized messages aimed at bringing prospects back, turn them into a successful conversion, and learn what initially drove them to leave so that the process can be improved.

• Engage prospects at key departure points - Trigger exit pop-up or layer messages at key points in the order process, where customers commonly abandon their carts. Pop-ups or layers can be utilized to solicit numerous objectives:
  • to engage in some future contact
  • to provide promotional incentives
  • to initiate a customer service survey
  • to encourage the customer to finish his/her abandoned order
  In fact, Kefta can test numerous approaches and help determine the most effective solution
• Follow up on customer actions - Automatically send follow-up emails to users who just abandoned, offering them an opportunity to go back to where they left off. Kefta can also provide intelligent testing of key variables such as timing of delivery, subject line, content, incentives, etc.
• Use time-out-based business rules - Insert a layer onto key pages in places where confusion is likely to occur in order to prevent abandonment. Kefta can test messaging, including direction to site resources to solve questions via phone or chat or highlighting the best path to the next step in a process.

Interested in seeing how a Kefta client was able to increase its online sales by close to 40% thanks to re-engagement?