Dynamic Targeting - Website Personalization Across Multiple Visitor Sessions and Online Channels

Kefta provides a continuous improvement process that allows marketers to use website personalization across multiple sessions, and tailor their full online experience in real-time, resulting in superior conversion rate optimization and more revenue. Using this multi-session personalization strategy, Kefta clients are able to consistently test and deliver “the best message at the best time”™.

Using individual visitor profiles, marketers are able to drive highly relevant content targeting to visitors.

Data points they can leverage include:

• Behavioral targeting information, such as:
  • Products and pages visited during current session and past sessions,
  • Referral information (search engine keywords, affiliate sites, banner ad on 3rd party web site, etc.)
• Geo-location
• Form fields
• Past purchases, etc.

Leveraging this user information, Kefta can test and tailor any online interactions using its sophisticated business rules engine and interaction manager, on the fly. Online delivery channels that will be made personalized, or “highly relevant”, include any web pages, pop-ups, layers, emails, offsite banners, etc.

Interested in seeing how a Kefta client was able to increase its online sales by more than 60%, thanks to Multi-session Personalization? Click here to receive a case study.