Content Targeting and Testing
Kefta Dynamic Targeting starts with your site visitors. From the very first click, information is gathered that allows you to begin content targeting each and every visitor.
Where A|B tests compare black and white differences, multivariate tests look at the varying “shades of gray”. Utilizing new, sophisticated mathematical models Kefta is able to determine the best possible combination of elements on a page that cause the greatest possible portion of web site traffic to convert.
Within each website personalization campaign, sophisticated testing algorithms are used to help find the "best" message for each visitor::
- Multivariate and A|B
tests – Using the latest in statistical modeling and content
delivery, Kefta tools provide marketers with a hosted service that
is powerful, easy to deploy and results oriented.
- Automated optimization - Kefta uses proprietary algorithms to find and then automatically deliver the best, most relevant experience to each and every site visitor.
- Optimization of all elements – Beyond simply allowing for text and or image rotation, Kefta allows marketers to test all elements of their site, including the most foundational element of all, layout. This powerful, unique feature is key to Kefta clients achieving superior results from their optimization efforts.