Conversion Rate Optimization Tools

Conversion rate optimization is about more than page based testing...

During its successful history of deploying optimization solutions, Kefta has developed a complete set of tools that stand alone in their ability to provide marketers with a high performance, low risk decision option. From an easy and fast deployment that minimizes IT impact, to a results driven collection of tools, Kefta’s ability to scale with evolving and growing needs is patently unique.

Conversion rate optimization is about far more than page-based tools that extol the features of A|B or multivariate testing capabilities. Take a moment to review how our solutions offer a superior overall solution for helping marketers drive dramatic, sustainable improvements to online conversion rates. The company’s suite of automated, hosted tools backed by Kefta’s expertise enables:

Website Personalization
Reach site visitors with the best message at the best time. Kefta provides a continuous improvement process that allows marketers to leverage information about their visitors across multiple sessions, and tailor their full, online experience in real-time, resulting in higher conversion rates and user monetization.

Re-engagement of Abandoned Carts
Re-engagement tools get visitors to return to abandoned shopping carts. By combining and testing relevant pop-ups, layers, and follow-up emails, Kefta has a unique ability to efficiently reduce abandonment.

Cross-Sell/Up-Sell Automation
Kefta’s automated Cross-Sell/Up-Sell tools determine the “most likely” additional purchase pattern for online customers by presenting and testing high value purchase opportunities.