Solution Overview - Measurement

Real time reporting of metrics that identify high performance options

Kefta's technology is designed with one key thing in mind... helping marketers improve online conversion rates. With that in mind, Kefta reporting is a key tool for: helping marketers to pin-point the highest performing options, understanding the relationship and performance of their key visitor segments (attitudinal categories) so as to maximize their optimization efforts, and directing future marketing efforts.

Answers You Can Determine		»	Results - Increase Profitability & Conversion
	What's the highest performing landing page for my top ad group in Google, and how does it compare with the top one for Overture? Do "quality" oriented shoppers need different content, layout or images compared to "price" oriented shoppers? How can I isolate the effect of changes in price, a coupon, and changes in the shopping cart?		Truly optimize your online efforts through segmented tests across multiple pages. Maximize your online conversion!