Solution Overview - Customer Retention

Through timely and relevant interactions, Kefta's technology and expertise are well suited to creating ongoing relationships with customers. Kefta's continuous profiling allows companies to build sophisticated scenarios that take into account all past interactions to fully capitalize on future potential. Kefta can help retain and grow customers in a number of ways.

• Targeted Cross-Sell & Up-Sell:
  Cross-selling and up-selling can occur at various times in the customer life cycle. Kefta combines dynamic, predictive analytics with offer arbitration rules to generate real time cross-selling recommendations. At the time of purchase, a relevant offer can be presented to the customer to encourage him or her to consider a related product. Following a purchase, a timely and personalized email can be automatically sent to inform the customer of additional products that might interest him or her. Offers that are based on prior purchases and behaviors can also be presented the next time the customer visits the web site or sees an ad banner on a partner site. 
  
• Dormant Accounts Re-engagement:
  Kefta's solutions can be used to re-engage dormant accounts by initiating a set of emails or sales calls, or modifying the web site experience as appropriate. These interactions can be based on anything in the customer's profile, such as past purchases and interests, demographics, and past survey responses.