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Solution Overview - Customer Offering

Kefta tools are frequently used to help marketers test and determine the best possible product selection, promotional offers, and pricing for each key customer segment.


Answers You
Can Determine
 » Results -
Increase Profitability & Conversion
  • What happens to conversion and gross margin if I increase the price of a top selling product?
  • Does free shipping or a coupon convert better?
  • What minimum purchase for free shipping maximizes gross margin?
  • Should my landing pages have more content and no graphics, or the opposite?
  • How do subject line and call to action messages affect email conversion?
    		•    Maximize profitability of top SKU’s and promotions. Leverage effective and profitable promotions.

    Lowest cost-of-acquisition in your industry – buy better, sell more!