Solution Overview - Customer Acquisition
Kefta has helped large organizations optimize their online channel customer acquisitions by creating more occasions to interact with prospects and by appropriately customizing their interactions. There are numerous opportunities for being proactive and relevant with prospects:
Answers
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Can Determine | » | Results
- Increase Profitability & Conversion |
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Lowest cost of acquisition in your industry – buy better, sell more! | |||
Optimize Landing Pages:
Using A|B testing and behavioral profiling, Kefta can randomly test any
graphics, messages, or offers on a landing page in order to determine
which combination leads to the highest conversion rates. In addition,
Kefta can optimize landing pages based on where the user is coming from.
Deliver Relevant and Targeted Ad Banners:
Kefta can observe the behavior, profile, and interests of prospects during
their interactions with a client’s web site and later leverage this information
to display relevant ad banners when these prospects are visiting a partner's
site.
Customize The Web site Experience:
Kefta builds a shopper's profile based on how they reached the web site,
e.g. the search keywords they typed or the links on which they clicked,
as well as the behavior they displayed on the site in the past. Kefta
can then personalize a shopper's experience in a number of ways, from
the automatic customization of the homepage, using A|B testing, to more
complex rules regarding messages, offers, and product placement on the
web site All customizations are made on the fly in order to ensure that
relevant content is displayed on the site that is based on the profile
of the visitor.
Proactively Re-engage Prospects:
Too many prospects leave a web site before completing an order or application.
Kefta can intervene by providing a lead to the next step in the process
or gathering their contact information and preferences, and re-engaging
them via: a tailored online offer, a timely email, an online chat, or
a phone call in order to bring the visitor back, and convert him or her
to a customer.
Survey Prospects:
Surveying can be an effective means of gathering information about prospects
in order to enrich a user profile. Kefta's surveys allow for branching
within the survey based on the respondent's answers. Any response can
be used as the basis of scenarios to personalize future interactions and
make them highly relevant.
Activate The Call Center Channel:
Kefta is able to bridge the Online Channel with the Call Center channel
in a number of ways. A phone call or an online chat can be initiated if
it appears, based on their profile, that a prospect will respond best
to this type of interaction. In addition, if the prospect has initiated
a dialogue through the call center, Kefta can offer further interactions
over the online channel to close this prospect.
Offer Online Chat:
Kefta allows your sales agent to proactively chat with prospects while
they are browsing your web site Kefta offers your prospects online dialogue
invitations based on their profile and current behavior. Using A|B testing,
Kefta also allows you to optimize how and when to extend chat invitations.
You will therefore utilize your sales agent’s time only when selected
criteria ensure the highest likelihood of converting your prospects.