Kefta Dynamic Targeting is the leader in personalized marketing solutions. Over the past seven years, our multi-channel targeting approach has been proven through hundreds of client engagements. Today, marketers can transform their online marketing activities into visitor-centric programs that are targeted in real-time to individual users and are integrated across search, websites, email, and 3rd party banners, delivering unparalleled revenue, conversion and ROI increases.

Simply put, Kefta helps you listen to your customers and translates their needs into a powerful and relevant experience. The result is dramatically improved conversion rates, revenue, and customer satisfaction.

As a recent addition to the Acxiom Corporation family of solutions, Kefta Dynamic Targeting is now a solution under the Acxiom Digital brand. This relationship is a benefit to our clients:

• Data - At the heart of every successful personalization program is data and Acxiom is the worldwide leader in consumer marketing data. Today, clients can leverage this deep source of consumer information to drive success in their personalization efforts.
• Client services - Acxiom Digital is a recognized leader in campaign management, strategic online marketing consulting, and agency services.
• Resources - From IT infrastructure and facilities with a global footprint, to skilled marketing, account management, and strategy teams, our clients have access to resources necessary to make their personalization programs successful.
• Integrated services - Beyond a webpage, our clients can integrate numerous services to their personalization programs: Search engine marketing, media and creative services, email, and analytics.

Recognized by JupiterResearch as the foremost provider of conversion improvement solutions, this achievement has been made possible by the success that our clients enjoy. Client results are the #1 priority for team Kefta.

Over the last seven years, we have developed both technology and deployment best-practices that are pivotal in achieving sustainable, high-performance results. Because of this, our clients are ensured of having the best possible combination of campaign performance and success in deployment and change management. Our clients frequently tell us that they chose Kefta Dynamic Targeting because of our years of experience, which helped them view us as the high-value, low-risk alternative.

Meet our team

Our clients range from start-up to Fortune 500, and include brands from MyWeddingFavors.com to GMAC, Verizon, and MetLife Bank. No matter the size of your business, we're sure to have a solution to meet your online needs and budget.

With improvements in customer satisfaction and ROI, plus double-digit increases in conversions and sales, our customers stick with the Kefta Dynamic Targeting solution. With a 95% retention rate, our greatest success is that our customers keep coming back to us, year in and year out.

Hear about our client's success

Visit our pressroom to read about Kefta in the news or see our latest published articles.